Today there are a plethora of reasons why website owners are optimizing their website design and features. Over time, websites have evolved from static content, interfaces and programming requiring significantly advanced coding skills to being more dynamic, and with the ever increasing popularity of Content Management Systems (CMS) like WordPress and Joomla, publishing a state-of-the-art website has become easier than ever.
With the increasing widespread use of smartphones, more and more people are relying on their phones, tablets and other handhelds for internet browsing, online shopping, reading and a whole range of other online activities. A responsive user interface hugely impacts on a website’s mobile-friendliness, which is a very important factor in improving overall user experience on a website. For this very reason, website developers are favoring responsive websites given the fact that a website visitor is more likely to spend more time and do business on a website optimized for mobile viewing than not.
However, there is now an equally compelling reason to make sure your website is responsive, thanks to Google. On April 21, 2015, the ‘search engine king’ officially rolled out a new algorithm update that significantly expands on their use of mobile-friendliness as a ranking signal in mobile search results. While most of Google’s algorithm updates come with vague or no notice, Google made an early announcement of this particular update, though they weren’t exactly forthcoming with further details. According to Google, “this change will affect mobile searches in all languages worldwide and will have a significant impact in our search results". The change is so significant that the date it actually happened is being referred to by a variety of names such as “mobilegeddon”, “mobilepocalyse”, “mopocalypse” or “mobocalypse”.
Note that while a responsive design offers no ranking benefit itself, the features and improvements offered to webpages by a responsive design are inherently mobile-friendly. Therefore, it is imperative that a business that is serious about SEO incorporates responsive design as an integral part of their online strategy as this algorithm update is designed to give a boost to mobile-friendly pages in Google’s mobile search results. The big deal about mobile-friendliness is that statistic has shown that “more Google searches take place on mobile devices than on computers in 10 countries including the US”. It is no secret then that mobile configuration is center place in the future of SEO and digital marketing in general.
While various companies offering SEO as a service have a range of tricks and methods they use for search engines, Precise Web Marketing award-winning SEO tools are highly effective as proven by our many client testimonials. Precise Web Marketing has a team of SEO experts who can help you test and analyze your website page by page for mobile friendliness and constantly manage your overall SEO needs to give your website the boost it needs to start ranking significantly high on mobile search results, especially on Google Search Engine.